Even though I haven’t posted about the final two weeks of the NYU Summer Publishing Institute yet, I couldn’t wait to share my Book Project. As with the Magazine Section, I was put in a group to complete the launch project. This time we were supposed to create an imprint, complete with Profit & Loss statements, comparative titles and book covers. My role was Sales Director, which meant that I was responsible for the comp titles, sales placements and the announced first print numbers. While it was a completely new role for me, I was happy to have the chance to learn new skills!
My group developed a Lifestyle/Cooking/Home Design imprint titled Two Roads Press. Our mission statement was :
Two Roads Press is an instructional lifestyle imprint for the transitional periods of life. We publish guides that are both fun and entertaining to help improve your life through design, cooking, crafts and more during times of change. Whether you’re having your first child or moving across the country, when two roads diverge before you, Two Roads Press has a guide to help you maximize your new lifestyle’s potential.
Our imprint came up with three titles for our first catalog (Spring/Summer 2013). Here are the book covers that our wonderful art director came up with!
Note: As with the previous post, these covers were developed for education purposes. I do not own the images.
Check out my other NYU Publishing Institute posts:
The keynote speech was given by Markus Dohle of Random House. Though he is relatively new to publishing he really made all of us excited to enter the industry.* He spoke about how the industry is changing in really exciting ways – from ebooks to what comes after them. After Dohle’s speech he took a picture with us to use in future presentations.
On Tuesday we heard from several agents about their role in the book publishing process. I had no idea how important they were! So much of what I thought editors did is actually the agent’s job: first edit of the manuscript, marketing the book, convincing a publisher to take the book, etc. Later that day we had small sessions with editors where we got to review sample first draft manuscripts and discuss whether the author was right for a particular imprint. I learned that sometimes the story is more important than the writing – writing can be fixed but a story that goes nowhere cannot.
Wednesday was the first field trip day and we started with the best! Barnes and Noble at Union Square opened early just for us so that we could speak to the major buyers. Buyers at B&N are some of the last left in the industry who buy in large quantities (see demise of Borders). This means that these people make or break a book’s sales – scary! They are the real taste makers of the book world, even more than the “almighty editor.”
Children’s books started off our Thursday morning. The professionals who came to visit were so passionate about what they do and who their market is – so much more interesting than some of the previous talks! I was swept away by the idea of children’s publishing, as you’ll see in the week 2 roundup post! I also met with a Kenyon Alumni Network content on Thursday. The KCN rocks!
I spent the weekend hanging out with my cousin in Bedford, NY so I don’t have any fun pictures to show you. I promise there are lots of images for week 5!
*The program leaders (Libby and Victoria) have a bit of a contest going with us, to see how many people they can get to do book vs. magazine publishing. Markus definitely helped out Libby’s (books) case!
Check out what I did in previous weeks:
For three weeks I learned from the best-of-the-best in the magazine industry: Cindi Leive, David Zinczenko, Pilar Guzman, Lavinel Savu, Matt Bean, Lorin Stein, and Brandon Holley to name a few. Beginning with lectures, I got a strong foundation in the basics of all facets of magazine publishing. My skills were put to the test with a final project that required an integration of all that I learned. The assignment was to create a launch plan for a new magazine complete with mockups of the magazine, website, and feature article as well as a social media plan, profit and loss statement, marketing plan, and app concept. Every student was assigned to both a group and a role, in my case the fashion and beauty group as executive editor. My role meant that I was responsible for ensuring that everything we turned in got done on time and was grammatically correct. I was able to draw on my skills from previous internships (Winter 2010, Spring 2011) but I was definitely pushed to learn new things.
My group came up with a fashion magazine concept that we felt was unlike anything on the newsstand today — street fashion. Rather than dwelling on the runways, we wanted our readers to gather inspiration from real life. This led us to make bold artistic decisions that some advisors felt were “masculine” but we stuck to our guns and did well in the presentation competition!
Without further ado, here’s what our launch book looked like (with credit to my group’s incredible art director Shannon Coffey.
Note: Since there was no budget for these designs, we had to use images from the web for educational purposes. No copyright infringement is meant!
(The gorgeous cover of our mock magazine)
(A very small part of our launch book statistics)
(The second page of a “front of book” spread)
(Sample blog post on Kirsten Dunst’s style evolution)
(The winning app concept “Pavement Pieces”)
Check out the posts I wrote during the NYU SPI Magazine Section:
Last week the Bookstore Relations Coordinator at ABA came to speak at the NYU Summer Publishing Institute. I was so moved by his presentation that I thought I would share a little bit of it here.
Declaration of IndieBound
When in the course of human events it becomes necessary for individuals to denounce the corporate bands which threaten to homogenize our cities and our souls, we must celebrate the powers that make us unique and declare the causes which compel us to remain independent.
We hold these truths to be self-evident, that all stores are not created equal, that some are endowed by their owners, their staff, and their communities with certain incomparable heights, that among these are Personality, Purpose and Passion. The history of the present indies is a history of experiences and excitement, which we will continue to establish as we set our sights on a more unconstrained state. To prove this, let’s bring each other along and submit our own experiences to an unchained world.
We, therefore, the Kindred Spirits of IndieBound, in the name of our convictions, do publish and declare that these united minds are, and darn well ought to be, Free Thinkers and Independent Souls. That we are linked by the passions that differentiate us. That we seek out soul mates to share our excitement. And for the support of this Declaration, with a firm reliance on the strength of our identities, we respectively and mutually pledge to lead the way as we all declare that we are IndieBound!
Just in case you’re not familiar with IndieBound, here’s a little bit about the organization. It was created to bring together independent bookstores so that publishers would be forced to listen to their voice. These bookstores are havens for communities to talk, think, react and read. Check out their website: IndieBound
Check out all of my other NYU Summer Publishing Institute posts:
Today in lieu of a real post I thought that I would give you guys a taste of what I’ve been learning in my NYU Summer Publishing Institute. I couldn’t think of a better way to share than with a really amazing video from Random House.
(Markus Dohle and the 2012 NYU Summer Publishing Institute Participants)
The CEO of Random House, Markus Dohle, came to give the keynote address earlier last week and turned my attention to this great series of YouTube videos about publishing. Without any more introduction:
Check out my previous posts about the NYU Summer Publishing Institute: