Even though I haven’t posted about the final two weeks of the NYU Summer Publishing Institute yet, I couldn’t wait to share my Book Project. As with the Magazine Section, I was put in a group to complete the launch project. This time we were supposed to create an imprint, complete with Profit & Loss statements, comparative titles and book covers. My role was Sales Director, which meant that I was responsible for the comp titles, sales placements and the announced first print numbers. While it was a completely new role for me, I was happy to have the chance to learn new skills!
My group developed a Lifestyle/Cooking/Home Design imprint titled Two Roads Press. Our mission statement was :
Two Roads Press is an instructional lifestyle imprint for the transitional periods of life. We publish guides that are both fun and entertaining to help improve your life through design, cooking, crafts and more during times of change. Whether you’re having your first child or moving across the country, when two roads diverge before you, Two Roads Press has a guide to help you maximize your new lifestyle’s potential.
Our imprint came up with three titles for our first catalog (Spring/Summer 2013). Here are the book covers that our wonderful art director came up with!
Note: As with the previous post, these covers were developed for education purposes. I do not own the images.
Check out my other NYU Publishing Institute posts:
- Week 1: Magazine Publishing
- Week 2: Magazine Publishing
- Week 3: Magazine Publishing
- Final Magazine Project
- Week 4: Book Publishing